Marketing Plan for STARTUPs - A Tool for Incredible Growth

This course will equip participants with the essential marketing knowledge, concepts and elements for developing a practical, results-oriented marketing plan.

START:
June 3, 2019
DURATION:
5 Days
ID:
1006
CREDITS:
2
FEE:
PES Participants:
Rs. 5,000
Non-PES Participants:
Rs. 10,000

INSTRUCTORS:

Brijesh Singh
Assistant Professor

Address

Crucible of Continuing Education (CCE)
PES University Campus
100 Feet Ring Road, BSK III Stage
Bengaluru – 560 085   View map

About the Course


Startup marketing plan is an essential business tool to drive the marketing efforts to achieve specific marketing objectives in any market situation. This course will equip participants with the essential marketing knowledge, concepts and elements for developing a practical, results-oriented marketing plan. Participants will learn how to investigate and analyze their areas of business and the current market situation, focus on the unique selling proposition of their product and/or service, target on the needs of the target market, and select the right choice of marketing growth and marketing mix strategies. The knowledge acquired by participants will enable them to formulate the right marketing strategies, develop a marketing mix specific to that market and its particular needs to attain the company’s marketing objectives and implement the marketing plan successfully.

Course Objectives(What will you learn)

  • Increase understanding of marketing fundamentals
  • Understand the core elements of the marketing plan
  • Set Marketing Objectives and Design an effective marketing mix
  • Formulate strategies for achieving marketing objectives

Who should attend

  • Students pursuing a startup dream
  • Students aspiring for careers in Sales and Marketing
  • Any other interested person

Out station students / candidates have to make their arrangements for accommodation and boarding

Course Outline and schedule


Day-01


Understanding Market Opportunities

Introduction to Marketing Plan, Business Idea, Assessing Market and Industry Attractiveness, Macro Trend Analysis: Demographic, Sociocultural, Economic, Regulatory, Technological, Natural Environment

Day-02


Who is your Customer?

How are Market Segments best defined?, Choosing attractive market segments, different targeting strategies suiting different opportunities

Day-03


Why will customers buy from you?

Competition Analysis, Unique Selling Proposition, Differentiation, Brand Positioning

Day-04


Marketing Objectives and Marketing Mix

Setting SMART marketing objectives, Creating an effective marketing mix comprising of product, price, place

Day-05


Effective Marketing Mix (contd..)

Understanding and creating the other elements of the marketing mix like promotion, people, process and physical evidence for a successful early stage startup

Day-06


Marketing Strategies for New Market entries

How new is new? Is it better to be a pioneer or a follower?, Strategic Marketing Program for pioneers


Share this page


TOP